Archive for the ‘MINI’ Category

Stay Open – Global Campaign for The New MINI Convertible


Global Campaign for The New MINI ConvertibleThe global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI Convertible up to market launch and beyond in three campaign phases that follow on from one other.

The “Stay Open” tagline for the new MINI Convertible is as multi-faceted as its target audience and pays tribute to the “Always Open” campaign of its predecessor. On a rational level, it highlights new product features that enable the new MINI Convertible to drive with the top down for even longer. From an emotional perspective, it reflects the free spirit of the target group – always (more…)

The new MINI comes first in the ADAC Customer Barometer


The new MINI comes first in the ADAC Customer BarometerThe new MINI is taking the roads of the world by storm – and winning the hearts of its owners, too. A recent study conducted by the German automobile club ADAC gives the original in the premium segment of small cars the top rating in the area of customer satisfaction. In the current edition of the so-called ADAC Customer Barometer, the new MINI ranks first in the class of small cars.

The results are based on a representative online survey of more than 20,000 motorists whose current vehicle was registered for the first time between October 2011 and December 2014. The (more…)

New MINI Convertible More Dynamic, Stylish, Practical and Refined Than Ever Before


2016 Mini Convertible Front AngleNew edition of the first and still the only premium convertible in the small car segment; change of generation in the model range of the tradition-steeped British brand is continued with the new MINI Convertible; open-top driving fun on four seats combined with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

Unmistakable exterior design; precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces and a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements; large selection of body finishes including the variant Caribbean Aqua metallic presented here for the first time. (more…)

MINI at IAA Frankfurt 2015


2016 MINI John Cooper Works Front AngleMINI is continuing the generation change in its model program. With the latest addition to the range of the British premium brand, further target groups can now get to enjoy the distinctive MINI feeling. The new MINI Clubman, which will see its world premiere for the public at the International Motor Show 2015 in Frankfurt (IAA), is now entering the premium compact segment thanks to its increased interior space and versatility as well as its driving properties. It combines the technological advances of the latest model generation with sophisticated vehicle characteristics and numerous equipment features available in a MINI for the first time. Outstanding driving fun, distinctive and highly expressive design as well as innovative functionality further emphasise the individual style which is typical for the brand. This is what makes the new MINI Clubman so instantly appealing and an exceptional phenomenon in the face of the competition. (more…)

The new MINI Connected app Centres Even More on Driving-related Functions


The new MINI Connected app Centres Even More on Driving-related FunctionsAfter five years, the MINI Connected app is undergoing a major relaunch, with the new version available to download from mid-August. The design follows the same principles applied to the brand’s realignment as recently revealed, meaning that the focus has been clearly placed on the essentials. In the same way as the brand has now adopted a much more pared-down overall approach, MINI Connected will in future concentrate on driving-related functions. (more…)

The New MINI Clubman


2016 Mini Clubman Front AngleThe new generation of the MINI model family continues to grow. With the new MINI Clubman it now conquers the premium compact segment, too. The new model offers the highest level of everyday practicality, long distance suitability, versatility and ride comfort ever seen in a MINI. With four doors and the characteristic split doors at the rear, five fully-fledged seats and a generously sized, versatile interior, the new MINI Clubman meets all the requirements of the compact class in terms of functionality in its own unconventional way. Individual style, outstanding driving fun and the quality level of a premium automobile make it an exceptional phenomenon that allows additional target groups to get a taste of the distinctive MINI feeling. (more…)

Power Sound on Four Wheels – the New Mini Clubman S by MAC AUDIO


2015 Mac Audio Mini Clubman S Front AngleSince more than 35 years Mac Audio stands for high quality power sound in fields of car hi-fi with outstanding powerful sound components. No matter, if loudspeakers with high sound performance, enormously powerful amplifiers, vigorous subwoofers or other kind of accessories – Pulheim north-west of Cologne is the right address. What the single products in combination with each other are able to perform in practice shows the successful manufacturer in his completely loaded Mac Audio Showcar. This year, the company has chosen the new Mini Clubman S for demonstration aims. (more…)

Mini by Krumm-Performance with 300 HP


2015 Krumm-Performance MINI John Cooper Works Front AngleSince more than 10 years the Krumm-Performance company at Bruehl, south of Cologne, Germany, is occupied with the optimization of so called New-MINIs in all directions and established itself thanks to many years of experience in fields of motorsports and car tuning as respected partner in the MINI-scene. Besides the two main competences performance uprating and chassis engineering, the Rhinelanders became famous because of the systematic refitting of several R53 engines by means of tuning packets „Powered-by-Krumm“. After intense optimization works and extensive stableness tests on racing courses, the team offers also performance-packets for R56 series. (more…)

The Dezent Dark for Mini Fans


2015 Dezent Mini Cooper Front AngleBlack tea, black humour, black cabs. Black belongs to Britain like fish & chips. So it goes without saying that the German manufacturer DEZENT sells its TM alloy wheel, designed for the latest Mini generations, in dark as well.

Ten blunt spokes, a slim centre – the geometry is reminiscent of the classic Mini Cooper designs. But the real kicker is the finish, which makes this alloy wheel as stylish as a bespoke suit made in Savile Row: The pitch black meets an attractive front polishing, which, next to the rim flange, also comprises the spokes’ central spine. This makes for five original “cake slices“. (more…)

MINI at Auto Shanghai 2015


2015 Mini John Cooper Works Front AngleThe new edition of the top athlete combines the further refined qualities of the latest MINI generation with the most powerful engine ever installed in one of the brand’s serial production models.

Meanwhile the MINI Countryman embodies a particularly distinctive form of the unmistakable MINI feeling. With four doors, a large tailgate, a raised seating position, a versatile interior and the optionally available all-wheel drive system MINI ALL4, it takes (more…)

BMW Group Welcomes iHeartRadio into BMW and MINI Vehicles


BMW Group Welcomes iHeartRadio into BMW and MINI VehiclesBMW Group today announced that iHeartRadio, iHeartMedia’s free all-in-one streaming music and live radio service, is now available to BMW and MINI drivers, providing easy access to their favorite Live and Custom iHeartRadio stations and podcasts directly from BMW ConnectedDrive and MINI Connected services. Demos of the iHeartRadio integration are available Wednesday, April 1 and Thursday, April 2 on the BMW Stand at the 2015 New York International Auto Show, inside the Jacob K. Javits Convention Center in Manhattan. (more…)

The New MINI with Chrome Line Exterior Deluxe


2015 Mini Chrome Line Exterior Deluxe Concept Front AngleIt has driving fun in its genes – and it seems that the chromosomes are responsible for its stunning appearance, too. The new MINI is dazzling wherever it goes, but the special equipment feature Chrome Line Exterior Deluxe finally transforms it in a truly irresistible eye-catcher. For decades, chrome surfaces have been applied to the headlamp, rear light and radiator grille surrounds as well as other typical design elements: for the first time, this feature is now extended to the entire body. The effect is instantly compelling: with the Chrome Line Exterior Deluxe, the MINI holistically reflects the aesthetic awareness of the brand and its fans. (more…)