MINI is continuing the generation change in its model program. With the latest addition to the range of the British premium brand, further target groups can now get to enjoy the distinctive MINI feeling. The new MINI Clubman, which will see its world premiere for the public at the International Motor Show 2015 in Frankfurt (IAA), is now entering the premium compact segment thanks to its increased interior space and versatility as well as its driving properties. It combines the technological advances of the latest model generation with sophisticated vehicle characteristics and numerous equipment features available in a MINI for the first time. Outstanding driving fun, distinctive and highly expressive design as well as innovative functionality further emphasise the individual style which is typical for the brand. This is what makes the new MINI Clubman so instantly appealing and an exceptional phenomenon in the face of the competition. (more…)
Archive for the ‘MINI’ Category
After five years, the MINI Connected app is undergoing a major relaunch, with the new version available to download from mid-August. The design follows the same principles applied to the brand’s realignment as recently revealed, meaning that the focus has been clearly placed on the essentials. In the same way as the brand has now adopted a much more pared-down overall approach, MINI Connected will in future concentrate on driving-related functions. (more…)
The new generation of the MINI model family continues to grow. With the new MINI Clubman it now conquers the premium compact segment, too. The new model offers the highest level of everyday practicality, long distance suitability, versatility and ride comfort ever seen in a MINI. With four doors and the characteristic split doors at the rear, five fully-fledged seats and a generously sized, versatile interior, the new MINI Clubman meets all the requirements of the compact class in terms of functionality in its own unconventional way. Individual style, outstanding driving fun and the quality level of a premium automobile make it an exceptional phenomenon that allows additional target groups to get a taste of the distinctive MINI feeling. (more…)
Since more than 35 years Mac Audio stands for high quality power sound in fields of car hi-fi with outstanding powerful sound components. No matter, if loudspeakers with high sound performance, enormously powerful amplifiers, vigorous subwoofers or other kind of accessories – Pulheim north-west of Cologne is the right address. What the single products in combination with each other are able to perform in practice shows the successful manufacturer in his completely loaded Mac Audio Showcar. This year, the company has chosen the new Mini Clubman S for demonstration aims. (more…)
Since more than 10 years the Krumm-Performance company at Bruehl, south of Cologne, Germany, is occupied with the optimization of so called New-MINIs in all directions and established itself thanks to many years of experience in fields of motorsports and car tuning as respected partner in the MINI-scene. Besides the two main competences performance uprating and chassis engineering, the Rhinelanders became famous because of the systematic refitting of several R53 engines by means of tuning packets „Powered-by-Krumm“. After intense optimization works and extensive stableness tests on racing courses, the team offers also performance-packets for R56 series. (more…)
Black tea, black humour, black cabs. Black belongs to Britain like fish & chips. So it goes without saying that the German manufacturer DEZENT sells its TM alloy wheel, designed for the latest Mini generations, in dark as well.
Ten blunt spokes, a slim centre – the geometry is reminiscent of the classic Mini Cooper designs. But the real kicker is the finish, which makes this alloy wheel as stylish as a bespoke suit made in Savile Row: The pitch black meets an attractive front polishing, which, next to the rim flange, also comprises the spokes’ central spine. This makes for five original “cake slices“. (more…)
The new edition of the top athlete combines the further refined qualities of the latest MINI generation with the most powerful engine ever installed in one of the brand’s serial production models.
Meanwhile the MINI Countryman embodies a particularly distinctive form of the unmistakable MINI feeling. With four doors, a large tailgate, a raised seating position, a versatile interior and the optionally available all-wheel drive system MINI ALL4, it takes (more…)
BMW Group today announced that iHeartRadio, iHeartMedia’s free all-in-one streaming music and live radio service, is now available to BMW and MINI drivers, providing easy access to their favorite Live and Custom iHeartRadio stations and podcasts directly from BMW ConnectedDrive and MINI Connected services. Demos of the iHeartRadio integration are available Wednesday, April 1 and Thursday, April 2 on the BMW Stand at the 2015 New York International Auto Show, inside the Jacob K. Javits Convention Center in Manhattan. (more…)
It has driving fun in its genes – and it seems that the chromosomes are responsible for its stunning appearance, too. The new MINI is dazzling wherever it goes, but the special equipment feature Chrome Line Exterior Deluxe finally transforms it in a truly irresistible eye-catcher. For decades, chrome surfaces have been applied to the headlamp, rear light and radiator grille surrounds as well as other typical design elements: for the first time, this feature is now extended to the entire body. The effect is instantly compelling: with the Chrome Line Exterior Deluxe, the MINI holistically reflects the aesthetic awareness of the brand and its fans. (more…)
Bold athletic flair and supreme versatility define the character of the MINI Countryman. As the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive, it took on the role of an irresistible front-line force from the very outset – both in the conquest of additional target groups for the British premium brand and in the area of off-road driving. Its irrepressible forward thrust and flexibility are now expressed even more strikingly in an exclusive edition model. The MINI Countryman Park Lane sees its world premiere at the Geneva International Motor Show in March 2015. It will be available worldwide in up to four engine variants from July 2015. (more…)
Inspired by the brand’s legendary motor racing success, the MINI Design Team has created the essence of a MINI to enable maximum racing performance in the game Gran Turismo®6 for PlayStation®3. “MINI has many highly emotional achievements to its name in motor racing. The MINI Clubman Vision Grand Turismo literally puts these onto the virtual race track in Gran Turismo 6. The image of a go-kart on the road has recurring appeal,” says Anders Warming, Head of MINI Design. (more…)
Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. The two individual two-seater athletes MINI Coupé and MINI Roadster will finish their career together and as planned. In taking this step, the British premium car manufacturer continues the change of generation in its model program and in terms of vehicle production at the Oxford plant. The new MINI 5 door is now produced there in seven engine variants, as is the new MINI 3 door. (more…)