BMW and Mercedes alliance
Oct
09
"BMW and Mercedes are continuing to work on joint projects, CAR can reveal. The two premium brands reckon working together might just stave off the threat of the credit crunch, collapsing car sales in key markets and the uncertainty wobbling the very foundations of the motor industry.
But the BMW-Merc collaboration is proving difficult, according to executives in Germany contacted by CAR. Maybe it's a mutual case of 'not Invented here'. Maybe it's what decades of ingrained rivalry does to you. Or a mix of shortsightedness, ignorance and stubborness. Perhaps a combination of the above.
And if they can't finalise a deal, BMW is likely to hop into bed with a rival manufacturer. Talks with the Fiat group are at an advanced state, too (more of which later).
BMW and Merc are finding it very difficult to agree on even the smallest common denominators. Like engines ... 









